Why are millenials done with green brands? Why does it matter? Ryan Lupberger, founder of a green soap company, will surprise you with the reality of the way we actually buy products and sustainability.
Ryan Lupberger is a social entrepreneur with a mission to fix social entrepreneurship. He believes that non-profits have the ability to increase their impact and reach, dramatically, if they would shift to for-profit businesses with a social mission. His company, Cleancult, was launched via Kickstarter and provides a subscription box service for green cleaning products. He's helping people to feel clean, not chemicals. His efforts to rid homes of harmful chemicals aims to prove that products and movements need to reevaluate their purpose to inspire, attracting millennials. At Think Board, he was a finalist at the world’s largest business accelerator, The MassChallenge Accelerator program and established relationships with 25 mentors. He's been an Unreasonable Maverick, a SupporTED production assistant, and is a driven, passionate creative who believes business can shape a growing trend in social entrepreneurship, making it profitable to grow businesses while changing lives.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
Love this talk Ryan! Thanks for the work that you do + the movement you’re making. Quick question – I do think that companies are making an effort to market to millennials and see the potent power of our generation, but are failing on effectively reaching them + grabbing their attention. What do you think they can do to make these efforts effective?
Thanks for the question, Cat! I think that alot of companies are trying, but are attempting to reach us in the wrong manner. They need to focus on why they have the best solution in every way. They can’t just be the most sustainable, environmentally friendly, etc. If the company markets themselves as the “best” with the support of a sustainable supply chain, that’s when we really get interested!
A surprisingly good and short TEDx talk Ryan! As a millennial consumer, who is also looking for something to start on my own, I “kind of” knew all these things already, but I haven’t heard it explained this short and simple before. It created a kind of “aha! of course!!” moment for me. Good job!
What an amazing talk – AWESOME!!
really good
Does anyone know the song at the beginning of the video ?
I want to start my own business but have no money. What’s the easiest way to have different streams of income?
eBay account, sell old stuff
is he forgetting that he’s marketing to the generation with the highest debt in decades…
is he forgetting that he’s marketing to the generation with the highest debt in decades?…
Regardless – even w all that debt millennials still buy a LOT – so why not invest and spend that money on sustainability instead, if the product meets your needs and wants in all other areas?
Although actually, that’s also the point. Supply and demand + economics of scale = affordable products.
So, sustainability marketed to millennials in a way that makes them more likely to want to buy the product, will almost instantly decrease the cost of the product – making sustainable products affordable.
It’s cause they don’t have the money for more expensive products that do the same thing as stuff from the dollar store
As a millenial i have grown up with tons companies that claims they want a better life for me, a healthier environment, and they are Also helping to Cure cancer, etc.
In reality it’s only empty talk, Many of them only care about profits. The (we are the good guys) attitutide is mostly for maintaining a facade, so they can sell more stuff..
I believe more and more people are able to see through it, since they have listened to the same phrases about companies saving the world by selling more products, since they were born.
i love this
We don’t care how sustainable your laundry pods are, we only care how good they taste.
Business need to be held accountable and make their impacts transparent and accessible to consumers to back their marketing claims!!
Thank You!!!
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So basically ADHD
Millennials are done with green brand. They are into green moola. Life is tough, who say it easy.
Hero
In 2020 Millenials became a 50% share holder in the consumer group. This makes them the demographic with the highest consumption rate of natural resources. So it’s about accepting this and being responsible for the carbon footprint.
He was doing well until that ‘single ladies’ joke…
If you are looking for away to help the environment you can use ecosia they are a search engine that plants trees
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